Much ado about Baby Baby?
The Atlanta newbies channel an Art Brut kind of thing — only not so punk, and more rowdy, with a heavy dose of swag
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New Atlanta band Baby Baby has been generating quite a bit of buzz recently. After playing numerous local shows, they’ve been taking their tunes out on the road and collecting significant clumps of fans along the way. This is one of those bands you’re either gonna love or hate, because while the music itself isn’t the most original, their genuine performances seem to fire people up, making even the most hesitant music snob a fan. They’ve managed to create a live persona that’s all their own while attracting bro dudes, hipsters, and blipsters with relatable stories of dates gone wrong and failed expectations — delivered with the kind of swag that thrives on giving naysayers their comeuppance. That seems to be a favored topic of frontman Fontez Brooks, whom you might liken to an American version of Eddie Argos. Their most notable song, “Fire,” is a rousing anthem of a sing-along that practically makes audiences indefensible against the urge to join them in their happy, glorious, drunken party happenings.
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Currently signed to new local label Gospel of Rhythm Recordings, they will release their first official album, Money, on May 21 with a show at the Drunken Unicorn. With plans to embark on a small spring tour in Arpil, they already caught the attention of Paste at SXSW, garnering the No. 98 slot in their 100 best of SXSW lineup. If you’re a fan, chances are you’ll want to help them out by donating a lil’ somethin’ somethin’ to the Kickstarter campaign they’ve launched to purchase a tour van. (That makes the second such request from an Atlanta band in as many months, in case you’re counting.) For now, I’ll leave you with the video to the song responsible for their underground notoriety: “Fire”
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