Ludacris shills for Magnum Condoms, invites you to 'Live Large'
By Gabe VodickaWednesday April 28, 2010 04:48 pm EDT
Is it too early in the day to talk about dicks? No? Good. Trojan's Magnum Condoms, the brand geared towards, ahem, plus-sized fellas, has launched an ad campaign called the Magnum Live Large Project. With the campaign comes an online contest where folks can download backing tracks from Magnum's site and lay down some hot condom-themed lyrics over the top. I'm not joking.
The spokesman for Magnum's first ever ad campaign? Atlanta's Chris "Ludacris" Bridges. The winner of the aforementioned condom-rap contest will win $5k and a trip to the A to be "congratulated onstage" by Luda at Hot 107.9's Birthday Bash.
Here's what Magnum marketing consultant Julian Long had to say to The New York Times: