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Responsible businesses profit, but not in Atlanta

It pays for corporations to behave responsibility. Too bad hardly any Atlanta companies seem to know that.

Business Ethics magazine in its latest issue reported that companies on the magazine's 100 Best Corporate Citizen's list performed better than the rest of the Standard & Poor's 500.

Using Business Week magazine's ranking of companies by financial performance (which was based on sales growth, profit growth and return on equity), the companies on the 100 Best Corporate Citizen's list performed on average 10 percent better than other companies.

But don't hold your breath if you're expecting Coca-Cola, BellSouth, UPS, Southern Co. or other downhome companies here to turn a profit and behave responsibly.

The only Atlanta company on Business Ethics' list of socially responsible companies is Home Depot, which ranked No. 63.??





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