Don't Panic: How many civilians has the U.S. killed in the War On Terror?
Before I joined the SocialistLibtardIslamofascistHomo Conspiracy (aka the media), I worked for a small public relations firm.
I did PR for commercial real estate companies. I learned a lot during my tenure. I learned two-hour lunch breaks would be socially acceptable if you replaced the word "break" with "meeting." I learned that all good strip clubs bill discreetly to your credit card. I also learned a lot of corporate buzzwords and clichés.
Most of them were silly. I heard a lot about synergy, proactivity and win-win situations. Even a decade later, I'm waiting to hear someone, somewhere describe a deal as a win-lose situation. "Man, they totally ripped us off. Definitely a win-lose situation."
Business life wasn't all eye-rolls and bullshit bingo, though. I spent time around smart people and picked up on the way they think.
Reading several stories in the past week about civilians killed during the War on Terror™, I was reminded of one of the few management clichés I picked up during my PR years – one that actually has meaning: "You can't manage what you don't measure."
(Photo illustration by Andisheh Nouraee)