Abbott and Costello on Creative Loafing
I don’t think Abbott and Costello were Creative Loafing employees back in the day. But at least they understood the confusion that our name can create:
In my time here, CL’s been mistaken for a bakers’ magazine and furniture periodical. When I was a reporter, I had a hard time explaining the name to, say, serious business or political sources in New York or Washington; they’d start cracking up and wouldn’t take me seriously. But Roger Brown, a former writer here who started the Blotter, used to tell the best story of anyone: He swears that a farmer he was interviewing heard the name and translated it in his mind to “the Casual Relaxer.”