Omnivore - Softcore steaks

I've been hearing whispers about this, but today we got the official press release:

A New restaurant from jeffrey chodorow and maxim magazine.

Atlanta, GA (March 3, 2008) – The Glenn Hotel, downtown Atlanta’s most posh locale, will house the first Maxim Prime restaurant, a modern steakhouse developed in partnership with Maxim magazine, the leading young men’s lifestyle magazine, and famed restaurateur Jeffrey Chodorow. Maxim Prime debuts in the Glenn Hotel in March 2008 followed by multiple locations around the country.

Jeffrey Chodorow, renowned for the trademark style and sleek sophistication of restaurants including (among others) China Grill, Asia de Cuba, Social Miami, Social Hollywood and Ono, will create the look and feel of the first floor lounge and second floor restaurant to complement the chic style and superior service at The Glenn Hotel. Chodorow and his culinary team will also create the menu offering the finest quality ingredients including those from local farmers.

Chodorow, an “intelligent steakhouse for intelligent people, with high quality food and beverage appropriately priced,” Maxim Prime will include international influences to match Maxim’s readership profile, while staying a female friendly, sexy yet sophisticated environment.

Atlanta is the ideal location for this first-of-its-kind steakhouse thanks in part to a booming business center and growing music and entertainment industry. Thirteen Fortune 500 companies including Coca-Cola, UPS, Home Depot, and Delta Airlines make their corporate headquarters in Atlanta and it is also home to the Civil War Museum, World of Coca-Cola and the Carter Presidential Center. The world’s largest Aquarium is located in the heart of Atlanta as well as CNN’s Global Headquarters.

Can't wait to see the waitress uniforms.

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