Hollywood Product: The Goods: Live Hard, Sell Hard (1)

GENRE: Frat pack fueled used car movie

THE PITCH: When Selleck Motors is on the brink of closing, owner Ben Selleck (James Brolin) seek salvation from the industries’ go-to man Don Ready (Jeremy Piven) and his maverick sales team. Ready guarantees he can “sell the metal” - selling every car on the lot over the Fourth of July holiday weekend to stop Selleck’s rival from taking over.

MONEY SHOTS: The flashback sequence as Don Ready describes to love interest and lot owner's daughter, Ivy Sellers (Jordana Spiro) what happens in ‘Querque – an unfortunate event marked with cameos from Will Farrell, Gina Gershawn, some dildos and oh yeah, a tragic death. The moral of the story – ass beats friendship every time.

BEST LINE: “I know your type - It’s a thrill of the hunt, you crave it, you corner it… let me ask you a question - do you know what to do when you catch it?” quips Ivy Selleck, daughter of the troubled Selleck Motors after hearing one-too-many lewd comments from Don. Ready replies, “…Are we talking about pussy?”

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(Photo courtesy Paramount Vantage)