Hollywood Product: Diary of a Wimpy Kid (1)

Zachary Gordon and Robert Capron put up a good fight

GENRE: Coming of age story with gross-out gags

THE PITCH: Undersized, wisecracking sixth-grader Greg Heffley (Zachary Gordon) navigates the treacherous terrain of middle school popularity and increasingly views his husky, infantile best friend Rowley (Robert Capron) as a liability.

MONEY SHOTS: The animated titles amusingly imitate the cartoons of the original book. A hyperbolic, folk-tale montage describes the school’s cooties-like obsession called the Cheese Touch. A brawl between Dorothy and the talking apple trees literally stops the show during the middle school play. At a school dance, Rowley and his mom do a choreographed version of the Robot to the Beastie Boys’ “Intergalactic.”

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(Photo by Rob McEwan)