Omnivore - Boners BBQ's owner apologizes for bonehead" move"

Boners BBQ's owner Andrew Capron posted an official Facebook apology Tues. afternoon, to Stephanie S., the dissatisfied Yelper he publicly skewered on Facebook after reading her less than complimentary online review.

Dear, Stephanie S. - We are truly sorry, it was a bonehead move on our part. But more importantly - it was rude to you and an inappropriate use of social media, which has been a driving force for our business because we can't afford traditional advertising. We rely on word-of-mouth. Your experience was yours to share and not mine to abuse. Boners BBQ is my passion and my life. Please give me the opportunity to serve you again at our expense- if not please allow me to fully refund your money on me, Sincerely, Andrew Capron.

And what was the "bonehead move" you ask? Well what had happened was .... Ok, so Ms. S and her husband have dinner at Boners BBQ. S is not pleased with her experience so she posts a review on Yelp. In most scenarios this would be the end of the transaction, but on this particular day, the Boners' people were not havin' it. Basically, they posted this woman's picture on their Facebook page and called her a bitch. Gasp!

NOT WANTED! (Stephanie S.) left waitress 0.00 tip on a $40 tab after she received a Scoutmob discount. If you see this women in your restaurant tell her to go outside and play hid and go fuck yourself! Yelp that bitch.

Yeah, that really happened. UNmarketing.com has got the whole play-by-play if you're interested in that sort of thing.

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