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NEWS BRIEF: WABE kicks off major rebranding effort

A rose by any other name …

WABE
Photo credit: Courtesy WABE
Public Broadcasting Atlanta has decided to rebrand its entire operation. Starting on Wednesday its radio and television station, plus website and app, will be known simply as WABE. A fresh logo, updated identification music, merged websites, and a new slogan — Amplifying Atlanta — are all part of the plan. Focus groups have declared WABE to be the company’s most recognized brand name. ajc.com