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NEWS BRIEF: Missing children alerts expanded with new plan

Thirty-three minor league stadiums targeted

IMG 2012
Photo credit: LexisNexis Risk Solutions
Atlanta-based data and analytics LexisNexis Risk Solutions

A new partnership between Atlanta-based LexisNexis Risk Solutions, a data and analytics provider, and sports firm Cast Iron Media will expand a program that sends alerts of missing children to a specific geographic search area within minutes. The ADAM Program (Automated Delivery of Alerts on Missing Children) will now distribute posters of the kids with photos and key details throughout thirty-three minor league baseball stadiums across the country.

“There are more than 300,000 kids who go missing in this country each year and all it takes is just one person to help recover a missing child," says Lexis executive Trish McCall. "Our partnership with Cast Iron is like a turbo boost to the ADAM Program and greatly amplifies our reach.” prnewswire.com