Lunchables Lunch Combinations Unveils First-Ever Interactive DOOH Game To Challenge Kids To 'Never Be Bored' Again
Tuesday August 14, 2012 08:00 PM EDT
From the venue:Atlanta-area kids are no longer allowed to tell mom theyâ€™re bored! The Lunchables team is challenging Atlanta-area consumers to bust boredom by giving them the opportunity to play the exclusive, NEW â€œNever Be Bored Again Dodge Ballâ€ game that lets Atlanta players to play against other players in five different metro areas in real time. â€œNever Be Bored Again Dodge Ballâ€ is the first-ever interactive digital out-of-home advertising game that is free for people to play and gives them the opportunity to interact with others from coast-to-coast in a fun, high-energy gaming environment.