Developers pitching apartment complex along Beltline near Ponce City Market

If built, development could help Poncey-Highland and Old Fourth Ward become one of Atlanta’s most bustling areas


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  • Perennial Properties wants to rezone nearly three acres (in blue) to allow for apartments

Want to see a part of Atlanta that’s bustling even though times are tough? Cast your gaze toward Poncey-Highland and Old Fourth Ward along the Atlanta Beltline.

Perennial Properties, the Atlanta-based mixed-use commercial development firm behind the Pencil Factory Lofts, Apex West Midtown, and Highland Walk, have started jumping through hoops to eventually build an apartment building — possibly with 240 units — along the Beltline across the street from Ponce City Market and the Masquerade.

Company executives told CL they preferred to iron out some details over the next week before commenting about the proposal’s specifics. But the group has asked the city to rezone three separate parcels — totaling nearly three acres — on Somerset Terrace from light-industrial to allow multifamily residential use.

The proposed sites overlook the 22-mile loop of parks, trails and (future) transit and Historic Fourth Ward Park, the final phase of which is under construction along North Avenue. Currently, the parcels feature a private skate park and the former home of Barking Hound Village, which relocated to the corner of North Avenue and Somerset Terrace. The Dixie Seal and Stamp Co.’s headquarters once sat on the property, but burned several years ago.

If built, the development could help the area, already home to the Ford Factory Lofts and other residential projects along Glen Iris Drive, become one of the Beltline’s most dense and active spots. Jamestown Properties plans to transform City Hall East, the massive brick behemoth that sits between North and Ponce de Leon avenues, into Ponce City Market, a residential, commercial and retail hotspot. Chicago-based developer AMLI has announced plans to build a 260,000-square-foot apartment development on the parking lot across the street from Ponce City Market and the Masquerade.