First Look: The General Muir

Chef Todd Ginsberg and West Egg Cafe’s new Jewish deli plus

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  • James Camp
  • NOSH ON: The General Muir’s Reuben sandwich


Many years ago, there was a deli near the border of Buckhead and Vinings called Snack ‘N Shop. The 43-year-old establishment, which closed in 1996, seemed destined to be the last great Jewish deli in Atlanta. For years, displaced New Yorkers, fellow Jewish Atlantans, and anyone who loves a good nosh whined that a memorable pastrami sandwich was impossible to find in our town. Well, it seems someone was listening and taking notes: the people behind West Egg Café, Ben and Jennifer Johnson.

Enter the General Muir, which is named after the boat that brought Jennifer’s grandparents and mother to the States after they survived the Holocaust. The Johnsons partnered with West Egg manager Shelly Sweet and chef Todd Ginsberg, formerly of Bocado, to create a classic deli that’s also a great New American restaurant.

Continue reading “First Look: The General Muir” by Jennifer Zyman