College Football Hall of Fame Football Fest & Free Day presented by the Peach Bowl

From the venue:

The College Football Hall of Fame is officially kicking off the 2026 college football season with its annual Football Fest & Free Day, presented by the Peach Bowl. Fans of all ages are invited to enjoy FREE admission throughout the day while experiencing everything the Hall has to offer, and a few surprises unique to the Capital of College Football.

Guests can experience the Hall's world-class interactive exhibits alongside appearances and activities featuring some of Atlanta's biggest sports organizations, including the College GameDay Bus Built by The Home Depot, representatives from the Atlanta Falcons, Atlanta Braves, Atlanta Vibe and Clark Atlanta University cheerleaders, as well as local marching bands, mascots, live entertainment and more.