ARI Collective

Ari Collective is a performing group and artist-focused record label based in Atlanta, Georgia, founded by guitarist and songwriter Joel Hoffman. Originally formed in 2022 as a band featuring a talented group of musicians from Hoffman’s musical journey, Ari Collective quickly gained attention with their live performances across Atlanta. Building on that momentum, Hoffman launched the Ari Collective record label in 2023 to support emerging artists, emphasizing genuine relationships, artistic collaboration, and community over traditional industry transactions. Ari Collective fosters a platform where creativity is nurtured, and artists are empowered to thrive.