Best Role Model

As the singer, guitarist, and principal songwriter for orchestral rock outfit Little Tybee, BROCK SCOTT knows how to whip an audience into a euphoric state with top-notch players and timeless arrangements. As a conceptual artist, marketing master, and businessman, he knows the value of keeping a close eye on all of his creative pursuits. In the last year, Scott founded his own record label/creative agency called On the Grid Creative. He also spearheaded innovative branding and Kickstarter campaigns to fund Little Tybee’s self-titled fourth album. The results of his creative hustle yielded more than $21,000 to fund the album. In an era when major-label deals and support are as elusive as the Sasquatch, and indie labels are mostly curators of taste sans budget, Scott’s efforts revealed there are ways to work around the old label system. Independent artists can empower themselves with a little bit of sweat, and a whole lot of brainstorming. This is how it’s done. www.littletybee.com. less...