Top five ways to bring a crowd to Underground

Underground Atlanta was an underground tomb for nightlife before Richard Dunn, J. Carter and Freddy Luster came along. Since opening Sugarhill almost a year ago — and Motion later — they’ve accomplished the impossible by giving people a reason to come to the downtown complex after dark by booking hot acts such as Dwele, scheduled to perform at 9 p.m. Thursday, Aug. 23, at Sugarhill. Of course, it doesn’t hurt that Underground is the only spot in the city where bars can stay open until 4 a.m. But that ain’t the half, according to Dunn. Check out his five surefire ways to draw a crowd to Underground any night of the week.

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1) No cover: “Put the entire city on the guest list.”

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2) Open bar: “All-you-can-drink Boone’s Farm and Jägermeister-flavored Georgia moonshine.”

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3) Take it all off: “One-dollar bar-top dances provided by J. Carter and Fred Luster — my biz partners.”

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4) Nothing but hits: “NEVER book DJs Salah, Jamad or Kemit to spin. They are WACK!”

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5) Dress to impress: “Hire Elton John to enforce the dress code!”