Ed Loves Bacon - Magic Johnson, Sean Ditty Combs get new networks on Comcast

Rapper/Mogul "Diddy" and NBA Hall-of-Famer Magic Johnson among four new minority-owned cable networks to premier on Comcast.


  • courtesy of PitchEngine
  • Sean "Diddy" Combs

Comcast has made agreements to offer four new minority-owned channels through its cable network. In a press release issued earlier this morning, between April 2012 and February 2014, the cable network will offer two new African-American networks and two new Hispanic networks through its basic cable service. The list of minority network includes Magic Johnson's Aspire, Sean "Diddy" Combs channel named REVOLT, Hispanic director Robert Rodriguez's El Rey and TV veteran Constantino “Said” Schwarz with the BabyFirst Americas.

Sean "Diddy" Combs teased the announcement on Twitter today, linking to a post on PitchEngine featuring his big news in a YouTube video. Diddy's network REVOLT will be a news and music channel. Later today He tweeted the network is coming in 2013.

Combs explains, “REVOLT is the first channel created entirely from the ground up in this new era of social media” said Sean “Diddy” Combs. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history. REVOLT will also be immediate, like today’s social networks. We know it was a highly competitive process and we want to thank Comcast for this opportunity to truly change television with REVOLT.”

Magic Johnson network Aspire is a partnership with Gospel Music Channel (GMC TV) that will offer "uplifting" portrays of African-American television shows and movies.

"Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations. Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture," says Johnson.

The four new channels are part of a 10 channel public interest initiative offered through their transaction with NBCUniversal. Comcast is the majority owner and manager of NBCUniversal which includes NBC, USA, SyFy and among other well-known networks.

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