Omnivore - The pizza wars heat up

Yay! More pizza! From a news release:

Concentrics Restaurants is proud to announce the opening of its newest restaurant Max’s Coal Oven Pizzeria in late spring 2009. The third Concentrics venture in downtown Atlanta’s thriving walkable Luckie Marietta District, Max’s will wow Atlantans with the simple, delicious and authentic pizza that New Yorkers have loved for years, courtesy of New York native and pizza lover Chef Nick Oltarsh. The restaurant’s signature feature, the only genuine coal-burning oven in Georgia, enables Max’s to serve perfectly crisp and piping hot pizzas, creating a unique taste and texture that has been a hallmark of New York City pizzerias for more than a century. Embracing the traditional art of pizza making, Max’s invites guests to enjoy a taste of the Big Apple’s best paired with Atlanta’s Southern hospitality.

About the coal oven:

The only coal oven in Georgia, Max’s oven heats up to 1,000 degrees. In addition to producing genuine New York flavor, the coal oven promotes environmental sustainability by burning anthracite coal. One of the cleanest burning fossil fuels with an abundant supply in the United States, anthracite coal contains the fewest impurities. Max’s defining fixture, the oven recaptures the feel of the original pizzerias of the early 1900s and takes pizza back to its roots by creating delicious pies with perfectly balanced crisp, yet chewy crusts.

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