Omnivore - Cocktail elixirs from Atlanta-based Shrub & Co.
Shrubbery! Of the cocktail, not Monty Python, kind
- Brad Kaplan
- New “curious elixirs” from Shrub & Co.
There’s a new shrub in town. And I’m talking cocktails, not shrubbery. You’ll be forgiven if you don’t know what a shrub is, but haven’t you been reading all the excited pronouncements of its ascension to cocktail prominence? The simplest definition and background I’ve found is this from CLASS magazine:
Shrub comes from the Arabic word ‘sharaba’, which means ‘to drink’. The first mention of the word ‘shrub’ in the English Dictionary was in 1747, which defined it as “any of various acidulated beverages made from the juice of fruit, sugar, and other ingredients often alcohol.”
Which brings us to Shrub & Co., which is a company, dedicated to making delicious shrubs. Shrub & Co. was founded by a small group of Atlanta bartenders and cocktail enthusiast friends who wanted to reinvigorate the use of shrubs in the “libationary arts.”