Project Pabst: Suds meet sounds this Saturday

Project Pabst is new to Atlanta, but when the festival unfolds Sat., Oct. 1, near the intersection of Flat Shoals and Glenwood Avenues in East Atlanta, it will have a decidedly local flavor. Atlanta-based acts fill-out the day’s schedule, from top-shelf headliners Run the Jewels and Mastodon to the early afternoon openers Omni (featuring CL Music Scribe Billy Mitchell), Biters, and Midnight Larks.Lots of folks are involved in putting on a big music festival such as Project Pabst. For an insider’s look at the festival PBR’s Field Marketing Rep in Atlanta Luis Sandoval took a few minutes to talk about how it’s all going down.“I am a part of an awesome small team that discussed what bands we wanted on this bill,” Sandoval says. “I pushed for a strong local lineup, and I think we did a great job of getting some badass ATL folks to play.”Atlanta is the third of four cities hosting a Project Pabst festival in 2016. After a two-day festival in Portland, Oregon and a one-day event in Denver. Philadelphia will host the final Project Pabst of 2016 on Oct. 8.On Saturday, there will four stages: two outdoor and two indoor. Doors will open at noon. Here’s the outdoor schedule:No value assignedUnicorn StageBad Spell 12:30-1 p.m.
Omni 1:40-2:10 p.m.
Titus Andronicus 3-3:40 p.m.
The Internet 4:50-5:30 p.m.
Charles Bradley 6:40-7:20 p.m.
No value assignedCaptain Pabst StageSummer Cannibals 1:05-1:35 p.m.
Real Estate 2:15-2:55 p.m.
Santigold 3:45-4:45 p.m.
NOFX 5:35-6:35 p.m.
Mastodon 7:25-8:25 p.m.
Run The Jewels 8:55-9:55 p.m.Inside, The Earl will host a day show from 2-6 p.m. featuring Mind Spiders, Biters, Dinos Boys and Midnight Larks. After the outdoor stages are done, the music continues at 10 p.m. inside 529 with sets by Curtis Harding, the Difference Machine, Michael Myerz, and Twins, and at 11 p.m. inside The Earl with Radioactivity, Nots and Jacuzzi Boys.There will be live comedy at 529, old-school video games in the PBRcade, interactive art displays and a place to record and press a vinyl record on the spot. And, of course, there will be cheap beer. Therein lies the beauty of a beer company putting on its own music festival. “It’s great and there are no strings attached,” Sandoval says. “We just want to support creativity in our communities.”Project Pabst takes over the East Atlanta Village on Sat., Oct. 1. $55. Doors open at noon.