NEWS BRIEF: Killer Mike Cadillac campaign celebrates Black creatives
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Photo credit: Cadillac
Hip-hop artist Killer Mike will be starring in a visual campaign created by Cadillac to acknowledge the impact of “Black promise, Black art and Black music” and the luxury carmaker’s “commitment to uplifting Black ingenuity,” according to Ebony.
The “Black Future” video is being directed by Atlanta-based Spike Jordan and will feature the new 2023 Escalade V behemoth. “Cadillac was one the first car brands to desegregate their dealership lots and welcome the Black community, while the rest of America grappled with Jim Crow,” Killer Mike said in an interview with the magazine. “Cadillac has held a unique relationship with the Black community that started at (that) moment.” Details: ebony.com