Magnetic Storytelling for Family Businesses

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About this Event

Marietta Country Club

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1400 Marietta Country Club Dr NW, Kennesaw, GA 30152

https://epay.kennesaw.edu/C20923_ustores/web/product_detail.jsp?PRODUCTID=2911

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Aligning Brand Communication for Sustainable Growth

Family-owned businesses have a unique story to tell—one that sets them apart in the marketplace. However, effectively communicating that story while navigating branding, marketing, and leadership transitions can be challenging. A clear, strategic approach helps businesses strengthen their brand, attract the right talent, and ensure long-term success. With thoughtful planning and the right tools, your family business can not only thrive in the new era of business but also build a lasting legacy for future generations.

Join us for a transformative full-day session designed to provide a sustainable, scalable marketing approach that eliminates confusion, reduces wasted costs, and turns customers and teams alike into "walking billboards" who organically grow your reputation and business.

What To Expect

Define Your Magnetic USP (Unique Story & Purpose) to build trust, create unforgettable connections, and drive organic advocacy.

A.L.I.G.N. internal and external communications beyond an “About Us” paragraph to create a culture of organic advocates (aka Walking Billboards).

Unify Your Brand Identity across all marketing channels (print, social platforms, email, and in-person) for an omnichannel presence your consumers know, like, and trust as they would a person.

Adapt to the dramatic shift in 2025 buyer expectations now that Gen Z outnumbers Boomers in the workplace and influence B2B decision-making.

Humanize digital communications and use AI ethically to save time without losing authenticity.

About the Speaker

Over the last five years, Christy Renee Stehle has spent over 10,400 hours developing and refining brand voices while working with companies from startups to household names. Whether unifying messaging across seven merged brands or helping a fast-growing startup struggling with internal alignment, Christy has been behind the scenes creating structure, consistency, and clarity. 

Meet Christy and hear what she has to say about the upcoming class by clicking here.