Virginia Highland Winterfest

From the venue:

Bring your family and friends to enjoy a day of fun with a spirited 5k Jingle Jog, a classic Holiday Parade, a joyful Kids Corner, and a local Gift Market to celebrate the season.

JINGLE JOG 5K - 8 a.m.
The Jingle Jog is back and bigger than ever! Lace up your sneakers, put on your bells, and kick off Winterfest weekend with a festive 5K.

Your little ones can join the fun too with our 0.25-mile Elf Dash, free for runners under 12. Come decked out in your festive holiday gear–costumes are highly encouraged! 

Every Jingle Jogger will receive a commemorative race T-shirt.

Holiday Parade - 10 a.m.

The Holiday Parade rolls out after the Jingle Jog, making its way down Lanier Blvd, filling the streets with festive floats, music, and holiday cheer. 

Want to be part of the magic? Float registration is now open so gather your group, get creative, and join the fun!

Gift Market - 11 a.m.

Find gifts worth giving and support the 80 talented local makers and artisans at the heart of the festival. From youth-made crafts to unique vintage jewelry, the Gift Market is the perfect place to shop small and check off everyone on your list.

Kids Corner - 11 a.m.

Winterfest is fun for the whole family! Bring your little ones to the Kids Corner for a day packed with holiday excitement from festive crafts and s’mores to face painting and bounce houses. It’s the perfect spot for kids to play, create, and make merry memories while you shop.

Tour of Homes (Day 1) - 12 p.m.

Step inside some of Virginia-Highland’s most beautiful homes, dressed up for the season. From historic bungalows to elegant revival styles, you can explore the neighborhood’s unique architecture, history, and warm holiday spirit.