Jordan Ward
CRITIC'S PICK:
Tues. Mar. 10
Jordan Ward, Loft - Back in 2023, St. Louis-born artist Jordan Ward broke out with his acclaimed debut studio album, "FORWARD." Three years later, Ward is steadily progressing in his career, and in a sankofa-aligned move, he is looking move to move forward this time around. At the tail-end of January, the Interscope singer-songwriter released his highly anticipated sophomore album, "BACKWARD." The smooth effort is loaded with tender melodies and soulful alternative R&B soundscapes, making it a more than worthy successor to Ward's fan-favorite debut. To promote "BACKWARD," Jordan Ward is currently on the road for the Apartment Tour, and even though his Atlanta stop on March 10 at the Loft is sold out of general admission tickets, resale tickets are still available for those who need to hear this album live. - joshua robinson
From the venue:
Jordan Ward
Born and raised in St. Louis, Jordan Ward is rapidly emerging as one of music’s brightest new stars. His passion for music and dance began early—first as a choir member, then through musical theatre—laying the foundation for his unique blend of performance and soul. Influenced by an eclectic mix of legends including Marvin Gaye, Donny Hathaway, Stevie Wonder, Lauryn Hill, Kanye West, Tupac, The Notorious B.I.G., and Nas, Ward channels a deep connection to the roots of soul and hip-hop through his sound and storytelling.
After experimenting with rap in his teens, Ward shifted his focus to singing and dance, moving to Los Angeles at 18 to pursue a professional dance career. His natural talent and work ethic quickly earned him spots performing with major artists such as Justin Bieber, Becky G, Janet Jackson, and Beyoncé—appearing in Beyoncé’s Homecoming documentary for her iconic Coachella performance.
In 2017, Ward made his musical debut with the EP A Peak at the Summit, followed by the full-length Valley Hopefuls and the acclaimed EP Remain Calm, which featured the standout single “Lil Baby Crush.” His 2023 debut album FORWARD marked a defining moment, featuring fan favorites like “WHITE CROCS” and “FAMJAM4000,” and cementing his place among R&B and hip-hop’s most exciting new voices.
At The Loft
Jordan Ward | 03/10/2026 8:00 PM