Wine and Señorita THC Margaritas Tasting

From the venue:

Join us for an intimate evening with Charles Bieler, whose unconventional approach helped reshape how Americans think about rosé and wine culture more broadly. Long before dry rosé became a staple in the U.S., Charles challenged assumptions about how new categories earn legitimacy—favoring education, curiosity, and cultural relevance over tradition for tradition’s sake.

That same mindset now draws him toward the emerging world of THC beverages, where familiar skepticism and shifting consumer behavior echo the early days of rosé. This evening centers on that throughline: how challenging convention, meeting consumers where they are, and leading with quality can redefine what people are willing to try, trust, and ultimately embrace.

Guests are invited to experience the night in an open, walk-around setting—tasting, conversing, and connecting as Charles shares stories, perspectives, and the moments that defined his journey. Samples of wine, infused and uninfused Señorita THC Margaritas, and small bites will be offered.