Eleven50 to spend half of 2007 in hibernation
Club will undergo renovations as part of new ownership
The ever-shifting nightlife landscape of Atlanta’s mega-clubs will see another change on Jan. 1 when Midtown’s Eleven50 closes down for six months of renovations.
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The 6-year-old nightclub, which occupies a former theater auditorium in the rear of the historic Atlanta Woman’s Club building, will receive a “full face-lift” at a cost of about $1.5 million, says Rachael Pryor, the club’s director of operations.
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Pryor isn’t offering any hints as to the eventual look of the club, except to say that the outside “cabana” area will remain largely unchanged from a redesign earlier this year. One exception is that the upper patio is slated to be enclosed, she says.
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With a capacity of about 1,500, Eleven50 is the sole remaining mega-club in Midtown, now Atlanta’s hottest nightlife district.
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When the club opened in 2000 in the space occupied in the early ’90s by the famed Petrus, it set for many a new standard for chilled-out sophistication — an Ibiza-style oasis in the heart of Midtown. For a time, it played regular host to some of the world’s top touring DJs.
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The club now has new ownership. “We want to show we’re not just a techno club or a rave club or an A-list club,” Pryor says. “We’re aiming to broaden the spectrum of people that we appeal to.”
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One aspect of Eleven50 that won’t change — and one that clubbers never see — is its double life as a rental facility. “About half our business comes from corporate events,” Pryor explains. “No one can live off being a nightclub for very long.”