Atlanta airport to confuse travel-weary passengers with baggage carousel ads hawking processed meat
Yummers!
You've just stepped off a red eye from San Francisco. You're expected at work in one hour, wired on airplane coffee, and not thrilled to sit in Atlanta's morning traffic. Good God, what is this nonsense you see spinning on the baggage carousel? Via the AJC:
In a campaign starting this month, Oscar Mayer ads appear on baggage claim carousels in the north terminal at Hartsfield-Jackson International, where AirTran and several other carriers operate. The ads are on the belts that slowly circle as luggage comes up, ensuring everyone waiting for a bag also gets a pitch for the company's "Carving Board Meats."
Large signs nearby also tout Oscar Mayer products.
The combination creates a "domination effect," said Pam Horn, national sales manager for Clear Channel Airports, the airport's advertising contractor.
The group says this ambitious new campaign might help determine whether travelers think the ads are "too intrusive." Correct us if we're wrong, but isn't "domination" always "intrusive?"
View a video (!) of these ambitious ads in action in the world's busiest airport after the jump.