NEWS BRIEF: State Farm Arena wants to be free of garbage
State Farm Arena steps up its recycling
Photo credit: Courtesy Novelis
State Farm Arena in Atlanta is trying to lessen the impact of trash by becoming a zero-waste venue, and has enlisted the services of recycling company Novelis to help in getting there. The partnership promotes sustainability and recycling, according to Stadium Business. The company will get some name branding at the stadium as part of the deal in the form of The Novelis Sustainable World Veranda Level that will “educate guests on the importance of sustainable practices.” thestadiumbusiness.com