NEWS BRIEF: MARTA on-demand shuttle buses on track to succeed
‘Reach may be adopted and expanded’
A test run of the MARTA Reach on-demand shuttle bus service found high satisfaction rates among riders who particularly liked the availability of connections to other forms of transit, a preliminary analysis found. According to Saporta Report,the pilot program ran from Mar. 1 until Aug. 31 and only ended due to a shortage of drivers.
The service zones included parts of Southwest and Southeast Atlanta, as well as stops in Clayton County, Alpharetta, Avondale Estates, Decatur, Forest Park, Morrow and Roswell. A West Atlanta portion had 58 percent of the ridership, the highest of all zones. “Now we can study what worked, what didn’t, and how Reach may be adopted and expanded to help complement our upcoming bus network redesign,” said Collie Greenwood, MARTA’s interim general manager and CEO, in a press release. Details: saportareport.com