Hollywood Product: Something Borrowed

GENRE: Chick flick with no kick

THE PITCH: Insecure, dowdy Rachel ("Big Love's" Ginnifer Goodwin) wrestles with guilt when she has an affair with Dex (Colin Egglesfield), the fiancé of her overbearingly free-spirited best friend, Darcy (Kate Hudson). I guess the "something borrowed" must be Dex's you-know-what.

MONEY SHOTS: Rachel tries to make Dex jealous with a dirty-dancing competition with Darcy, only to injure her crotch and waddle away. Badminton on the beach turns ugly when Rachel and Darcy's longtime pal Ethan ("The Office's" Jon Krasinski) threatens to reveal everyone's secrets. Hudson actually starts emoting when Darcy gets her feelings hurt. The movie's best moments, alas, come when Rachel watches the money shots of genuinely memorable films on TV.

BEST LINE: "You're not old, you're just a lawyer. There's a difference," Ethan tells Rachel. He also remarks, "The Hamptons are like a zombie movie directed by Ralph Lauren," and given how much he and Darcy seem to dislike each other, it's hard to believe that they were ever friends, much less hang out together.

WORST LINE: "See what happens when you sleep with people you don't love?" Rachel scolds Ethan for getting involved with the clingy Claire (Ashley Williams).

MOST SUSPECT LINE: "I just didn't believe that someone like you could like someone like me," Rachel says, confessing that she's carried a torch for Dex since they went to law school together. The audience has to ignore the fact that the movie treats Goodwin like "the plain one," even though she's the most beautiful actress on screen and has the charm of a young Sally Field.

FLESH FACTOR: Nothing to disturb the PG-13 rating. Rachel and Dax conceal themselves with bedding when they awaken from their first tryst, while most of Darcy's outfits show off her bare arms and shoulders.

SOUNDTRACK HIGHLIGHTS: Rachel and Darcy re-enact a youthful dance to Salt-n-Pepa's "Push It." Because it's not a chick flick unless we see white people dance to R&B songs.

PRODUCT PLACEMENT: Something Borrowed draws attention to seemingly as many brand names as Pom Wonderful Presents the Greatest Movie Ever Sold. Rachel and her pals prove very loyal to Heineken, Taxicabs advertise the likes of Sprint and Bed, Bath and Beyond, and the Shake Shack gets constant plugs.

EXTRA: Midway through the closing credits a peculiar scene in London pops up and concludes with "To be continued ... ." It only makes sense when you know that Something Borrowed's Emily Giffin has written a sequel, called Something Blue.

NOTABLE CAMEO: Giffin can be found on a park bench, sitting next to Krasinski and Goodwin.

BURNING QUESTION: How can a guy with the name Colin Egglesfield not be British?

THE BOTTOM LINE: With friends like these, who needs frenemies? The script and director Luke Greenfield insist that Hudson be an insufferable bore, so we don't mind that Rachel and Dex have wronged her. But since Krasinski's the only one allowed to been genuinely funny, the movie mostly amounts to Goodwin and Egglesfield blandly mooning over each other. When Rachel says at one point that everyone deserves better, she might be including the audience, too.