Streetalk: Do you think that hat makes you look good?

Rob: I think it looks awesome, and the consensus is that it looks superdope. Most Atlanta hats are boring. This hat is crazy as hell and everyone would agree I’m crazy as hell. The girls like it better than the boys. Most guys wouldn’t normally wear this. The girls ask me where I got it from, but it’s a secret. I don’t want to tell them and I wouldn’t want to give a plug to this place because they’re a corporate monster. And it glows in the dark. That’s what separates it from the pack.

Danielle: I really don’t care. I don’t look in the mirror when I put on a hat. I just wear it when it’s cold. But it’s important that my boyfriend likes it, ’cause I care if he’s embarrassed to walk with me. And it’s old and my hair is messy. If he hadn’t liked it, I would wear the messy hair. But I get to approve his hat, too. He has a hee-haw hat that’s pretty cool. I wish I had that hat. My hat was purchased in Montreal, made in Bolivia, and I wear it in Atlanta.

James & John: We enjoy the hard hats. I James like the color. It’s very visible. The color of our hard hats means something. Yellow is “caution,” and green is “high-visibility humans ahead.” Yellow draws bees. Green doesn’t draw anything. Bees gravitate to the yellow. It must look like a flower to them. You don’t see any green flowers. When you put on the hat, you feel “GIT ‘R’ DONE.” And there’s something about hard hats and women. They like them. I don’t know what it is, but they do.