Omnivore - Sign of the times: millions line up for free chicken

KFC postpones its freebie

KFC backed down from its offer of free grilled chicken on Oprah this week. Yahoo reports:

The offer, which was featured on “The Oprah Winfrey Show” on Tuesday, May 5, resulted in millions of coupons being downloaded and lines of customers waiting outside KFC restaurants from coast to coast. While the Kentucky Grilled Chicken introduction was already the largest in KFC history, the overwhelming response of the free meal offer drove restaurant traffic to levels not seen in the brand’s 50-plus year history.