Omnivore - Stop at this red light during Negroni Week

Negroni Week in Atlanta. Sip for charity.

Photo credit:

If you choose to have a cocktail this week, make it a Negroni. Sponsored by Imbibe, Negroni Week, the annual charitable enterprise that began in 2013, celebrates the drink with a donation for each Negroni sold.

Invented in 1919, the Negroni is the perfect example of a 3-part cocktail structure: one part spirit, one part sweet, and one part bitter. Traditionally, it is stirred with equal parts Campari, gin, and vermouth but it is an easy classic for variations.

There are at least 44 Atlanta spots participating in Negroni week. Click here to find one and discover the charity your Negroni dollars go towards.

Here’s a fun choice from bartender Madison Burch at Tavernpoint in Buckhead. Her Red Light Negroni is made up of equal portions of Campari, Bols Genever (a malty Dutch gin with sweet notes), and Carpano Punt e Mes (an Italian bitter vermouth). The fun part, besides the bright red color, and bitter-sweetness, is the glass. Served in a lightbulb, Burch’s Negroni is a nod to Amsterdam’s Red Light District (where Bols was founded). A portion of the Red Light’s sales go toward P4 Foundation, a childhood cancer charity. Cheers!

Tavernpoint is located at 1545 Peachtree St. Suite 101. 404-549-3954. www.tavernpoint.com.