Atlanta’s beat generation: Drumma Boy, Chris Henderson and Zaytoven
These producers aren’t household names, but they’re richer and more successful than many of the artists for whom they make tracks
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Nine times out of 10, a hot beat sells a song. It rarely matters which rapper or R&B star is on the track – as long as it bangs, casual fans could care less whose auto-tuned voice is featured. With beat-making techniques more accessible and innovative than ever, the past decade has often been trumpeted as the golden age of the producer.-
Though Pharrell and Timbaland seemed to usher in an era of celebrity beat-makers in the early part of the decade, most prolific producers remain largely anonymous. And many Atlantans are great examples of these oxymoronic, unknown celebrities.-
The city is crawling with the technicians responsible for some of the most popular songs on the radio. More successful than some of the South's favorite rappers, they have become rich off of their work and have the deluxe cribs, whips and other luxury toys to show for it. They're the toast of their industry, but you probably wouldn't recognize folks such as Drumma Boy, Christopher Henderson and Zaytoven on the street. Unlike the artists they make music for – including Kanye West, Jamie Foxx and Gucci Mane – they can go to the grocery store without being mobbed. And in most cases, they prefer it that way. Here are their stories.-
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(Photo Courtesy Media Savvy PR)