Coolest contest ever: Redesign the Clermont Hotel


Atlanta's favorite den of iniquity is calling "all designers, architects, students, creative geniuses, butlers, bell boys, photographers, tourists, bartenders, dancers and engineers" to try their hand at redesigning the iconic Clermont Hotel.

But it's not the hotel's infamous basement lounge — where boobs obliterate beer cans and strippers strut their sometimes sagging stuff — that needs a makeover. No way.

Rather, it's the hotel's lobby, rooftop and guestrooms that are dying for a new look. (And, in the case of the rooms, a new set of sheets.) The real estate brokerage firm that's attempting to sell the hotel — while preserving the lounge, of course — is offering a $1,000 (rad), a weekend at the Clermont (sorta rad, as long as you bring your own linens, air freshener and earplugs) and a year's supply of Whynatte energy drink (a seemingly unappealing but reportedly tasty latte in a can) to the winning design.

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