NEWS BRIEF: Atlanta Slutty Vegan CEO Pinky Cole poses with new baby in PETA ad

The PETA ad follows Slutty Vegan’s seventh restaurant opening in Brooklyn.

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Photo credit: PETA
Pinky Cole keeps winning

It’s been an exciting couple of months for Slutty Vegan CEO Pinky Cole. In July, the founder of the Atlanta burger-chain welcomed her first baby boy, Derrick Hayes Jr. Last weekend, Cole celebrated the opening of her seventh restaurant in Brooklyn’s Fort Greene, the first location outside of The South. Now, Cole and her two children are the subject of a new PETA ad shot by Atlanta-based photography team Tropico.

The ad shows Cole and her children in a lush green landscape, adorned with fruit and flowers. Accompanying the picture is text that reads, “THRIVING in The Garden of VEGAN,” a pun of the Garden of Eden described in The Bible.

“I want my children to understand that you can live a cruelty-free lifestyle and it can taste good,” says Cole, a PETA honorary board member. “I’m very mindful of the food that I consume, and I’m also mindful of the food I’m gonna give my children. And I’m excited that they get the opportunity to grow up this way.”

In another corporative venture, Cole and PETA launched a food justice campaign in Atlanta, with the goal of “redirecting subsidies for the meat, egg, and dairy industries to incentives for grocers in low-income areas to stock fresh fruits, vegetables, and other healthy, humane foods.” headlines.peta.org