The Lox

From the venue:

In the summer of 1999, the celebrated Yonkers Rap trio the LOX found themselves in a fight for freedom. Disappointed with the direction of their career on Bad Boy, the group wanted to be released from their contract in order to join the newly formed Ruff Ryders/ Interscope label. The Ruff Ryders had always served as the Lox’s managers and the group felt like the new Double R label could better represent the hardcore sensibilities which they expressed in their rhymes. Bad Boy was known for its radio friendly dance hits and high priced videos, while the LOX were quickly establishing themselves as Hip-Hop’s rawest group. The identities clashed, the LOX just didn’t feel comfortable in the shiny suits. “We just needed to be with a rougher label” says Sheek. “A harder label that fit our image.”