Consumer Culture

You ever wonder where that well-dressed mixologist at the trendy bar - the guy with his sleeves rolled up to reveal forearms covered in tattoos, maybe a circa-1870 mustache perched upon his liquor-drenched lip - got his Southern-gentleman-with-an-edge outfit? No? Well, should it ever occur to you to wonder, and he happens to work at a bar where the tips are good, there’s a decent chance some of his look was picked up at Billy Reid’s new Westside store. Open as of May, Reid’s Atlanta store is a homey, masculine affair that a local fashion site described as a “retired Army colonel’s antique-outfitted study” (we were thinking 19th-century farmhouse with a pop of color for a modern twist). As for the clothes, Louisiana-born-and-bred Reid’s designs for men and women are tailored and refined, but in a distinctly Southern way - crisp and rugged. His sense of style has gone over well in the fashion world well beyond our muggy, swampy slice of the U.S.A. (Reid was named GQ’s Best New Designer in America and won the Vogue Fashion Fund Award.) Located a stone’s throw from fellow high-end and eponymously named men’s boutique Sid Mashburn, Billy Reid is helping Atlanta’s Southern gentleman (and hot bartenders) look their best.

1170 Howell Mill Road. 404-994-3144. www.billyreid.com.

You ever wonder where that well-dressed mixologist at the trendy bar - the guy with his sleeves rolled up to reveal forearms covered in tattoos, maybe a circa-1870 mustache perched upon his liquor-drenched lip - got his Southern-gentleman-with-an-edge outfit? No? Well, should it ever occur to you to wonder, and he happens to work at a bar where the tips are good, there’s a decent chance some of his look was picked up at Billy Reid’s new Westside store. Open as of May, Reid’s Atlanta store is a homey, masculine affair that a local fashion site described as a “retired Army colonel’s antique-outfitted study” (we were thinking 19th-century farmhouse with a pop of color for a modern twist). As for the clothes, Louisiana-born-and-bred Reid’s designs for men and women are tailored and refined, but in a distinctly Southern way - crisp and rugged. His sense of style has gone over well in the fashion world well beyond our muggy, swampy slice of the U.S.A. (Reid was named GQ’s Best New Designer in America and won the Vogue Fashion Fund Award.) Located a stone’s throw from fellow high-end and eponymously named men’s boutique Sid Mashburn, Billy Reid is helping Atlanta’s Southern gentleman (and hot bartenders) look their best.

1170 Howell Mill Road. 404-994-3144. www.billyreid.com.